Almost everyone knows it by now: October is breast cancer month. That was no different in 2019, 1 in 7 women still get breast cancer. The Pink Ribbon bracelet is central to this campaign. The proceeds of this bracelet are intended for research and aftercare, with the aim of activating the Dutch to buy the bracelet and thus support patients.

How do you ensure that the target group sees the added value of the bracelet? By showing what the bracelet triggers. The Pink Ribbon bracelet is much more than just a beautiful accessory. If you wear the bracelet, you support women with breast cancer. 'Support women with breast cancer' was therefore the pink thread in our campaign. This was reflected in the film that was shown on TV and digital channels and was also central to our radio commercials, outdoor, banners, PR, print and social posts. And with success! Pre-registration for the bracelet tripled compared to 2018.